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The August Schell Brewing Company of New Ulm, Minnesota, USA

Dates Trade Name Historic Address
1860 - 1902 August Schell (And Jacob Bernhardt) South Payne Street
1902 - 1920 August Schell Brewing Co. South Payne Street
1920 - 1933 August Schell Co. South Payne Street
1933 - 2014 August Schell Brewing Company, Inc. South Payne Street
1978 - 2014 Augie's Brewing Co. (Aka of August Schel... South Payne Street
1978 - 1988 Stein-Haus Brewing Co. (Aka of August Schell ... South Payne Street
1978 - 1985 Friends Brewing Co. (A Bua of August Schell B... South Payne Street
1978 - 1985 Gemeinde Brau Brewing Co. (A Bua of August Sc... South Payne Street
1978 - 1990 Pete's Brewing Co. (A BUA of August Sche... South Payne Street
1980 - 1990 Federal Hill Brewing Co; (A BUA of August Sch... South Payne Street
1980 - 1990 Oil City Brewing Co. (A BUA of August Schell ... South Payne Street
1980 - 1990 Florida Beer Brands (A BUA of August Schell B... South Payne Street
1980 - 1990 Old West Brewing Co. (A BUA of August Schell ... South Payne Street
1982 - 1992 Spanish Peaks Brewing Co. (A BUA of August Sc... South Payne Street
1990 - 2014 Ulmer Brewing Company (Aka of August Schell B... South Payne Street
  • Schell's did contract brewing for many small towns during the beer can collecting heyday of the late 1970s. The brewery thrives in its pastoral setting as one of the best regional breweries in the country.
  • U-Permit Number :   MINN-U-805
  • L-permit Number :   L-9

Timeline

News

15th February 1828    

August Schell, future brewery proprietor in New Ulm, Minnesota, was born in Baden, Germany.

1860     FoundedAugust Schell (And Jacob Bernhardt)South Payne Street

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1880    

   

Products

Export Beer
1892-1902
Advertisement

1883    

   

Products

Export Beer
1892-1902
News

20th September 1891    

August Schell, owner of the brewery that bears his name, dies at age 63.
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1891    

   

Products

Export Beer
1892-1902
Advertisement

1894    

   

Products

Export Beer
1892-1902

1902     August Schell Brewing Co.South Payne Street

Products

August Schell's Select Export Beer
1902-1920
Deer Brand Export Beer
1902-1920
Export Beer
1902-1920
Schell's Export Beer
1902-1920
Schell's Lager Beer
1902-1920
Logo

Begin: 1902     End 0

1902 - 0
Photos

Circa: 1902    

1920     August Schell Co. South Payne Street

Products

Forest Brew
1920-1933
Schell Kola
1920-1933
Schell's 2% Lytmalto
1920-1933
Schell's Big Hit Brew
1920-1933
Schell's Cera
1920-1933
Schell's Cera
1920-1933
Schell's Club Deer Head
1920-1933
Schell's Deer Brand Beverage
1920-1933
Schell's Fermented Cereal Extract
1920-1933
Schell's Forest Brew
1920-1933
Schell's Mead
1920-1933
Schell's Non-Alcoholic Malt
1920-1933
Schell's Scheller Root Beer
1920-1933
Schell's Select Brew
1920-1933
Photos

Circa: 1920    

1933     August Schell Brewing Company, Inc.South Payne Street

Products

Bock Beer
1933-1950
Deer Brand Strong Beer
1933-1950
Schell's Deer Brand Beer
1933-1950
Schell's Strong Beer
1933-1936
Schell's Beer
1933-Present
1937Capacity 25000 Barrels
1939Capacity 25000 Barrels

1978     Pete's Brewing Co. (A BUA of August Schell Brewing Co., Inc.)South Payne Street

1980     Old West Brewing Co. (A BUA of August Schell Brewing Co., Inc.)South Payne Street

1982     Spanish Peaks Brewing Co. (A BUA of August Schell Brewing Co., Inc.)South Payne Street

1990     Ulmer Brewing Company (Aka of August Schell Brewing Co., Inc.)South Payne Street

Products

Ulmer Lager Beer
1990-2014

Still Operating