Augustus Hoeveler was born in Ankum, Lower Saxony, Germany. He was the youngest of six children. His family emigrated to America in 1837 and settled in Pittsburgh, Pennsylvania.
The family thrived in Pittsburgh. Each sibling found their own success. Augustus engaged in the grocery trade with his brothers and established several branch stores in the county. In 1848 he established a large general store on 14th Street and Penn Avenue, then two years later sold it to fund a growing interest in the glue business. In 1858 he partnered with barrel maker John Miller to purchase a brewery owned by the estate of Anton Benitz. This brewery would go on become the great Iron City Brewery we all know today.
Augustus Hoeveler died in December of 1868 at just 48 years of age.
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