George Lorenz was born in France. He emigrated to America in the early 1840s and settled in Essex County, New Jersey. There he partnered with fellow french immigrant David Jaquillard to establish a brewery at 33 Hamburg Place in Newark. When Jaquillard died in 1858 his brother-in-law, a young German brewer named Joseph Hensler married his widow. Two years later Hensler took over the deceased's partnership. The brewery thrived under this management until Lorenz's death on August 9th, 1877 at age 49. At that time Hensler took sole proprietorship of the brewery. The firm would go on to make beer for another 97 years.

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