Peter Schoenhofen, future Chicago brewery magnate, was born in Derbach, West, Germany.  His is one of the most recognizable names in Chicago Brewing.  The last brewery that carried the famous Schoenhofen name closed in 1971, nearly 80 years after his death.

Joseph Theurer was born in Philadelphia.  In 1880 he married Emma Schoenhofen, the daughter of Chicago brewery Magnate Peter Schoenhofen. Upon his marriage to Emma he became Vice President of Schoenhofen Brewing Company in Chicago. When Schoenhofen died in 1893. Joseph took over as president of the brewery, where he remained until 1911.  Joseph Theurer died on May 14th 1912 at the age of 59.

Peter Schoenhofen, founder of his eponymous brewery died at age 65.

Joseph Theurer, Vice president of the Peter Schoenhofen Brewing Co. and President of the United States Brewing Association from 1903 to 1905, died of Pneumonia at 59 years of age.

Mrs. Alice Wollin, wife of the secretary of the National Brewing Co. of Chicago, died of injuries received in an automobile accident.

The Schoenhofen Co. begins using the "A Case Of Good Judgement" slogan.

The Schoenhofen Co. began selling Splash malt beverage.

The Schoenhofen Co. Begins selling their Green River malt beverage.