9 x 11 inches. From Time, 4/14/1947.
THE ONLY BEER
IN AMERICA WITH THIS
500 gear Old Tradition
In the ancient town of Dordrecht in war-torn Holland, still stands a building that was already a thriving concern in 1433, fifty-nine years before Columbus discovered America. That building, Holland's oldest known industry, is the de Sleutel Brewery. Its beer, still brewed according to a secret, family formula, has been famous for over 500 years.
In America, by exclusive permission, that famous de Sleutel formula is the basis of Van Merritt ... one of the world's great beers. Only Van Merritt knows it and may use it. Through its artful genius, choice hops, barley malt and grits are blended with pure Wisconsin artesian well water. Then comes aging. far longer than ordinary beers receive, and bottling under much stricter controls. The result ...a beer so satisfying in flavor and body, so completely delicious ... folks gladly pay the little extra it costs to make it. Try Van Merritt today. You can taste the difference.
ONE OF
THE WORLD'S GREAT BEERS
Brewed and Bottled by
BURLINGTON BREWING COMPANY, Burlington, Wisconsin
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