From the Boston Transcript, 8/4/1911. Measures 6½ x 12 inches tall.
Many Americans prefer beer in a light bottle. Most brewers follow the course of least resistance. Light starts decay even in pure beer. Dark glass gives protection against light. Schlitz is sold in brown bottles, to protect its purity from the brewery to your glass. The first Schlitz was brewed in a hut over 60 years ago. Now our agencies dot the earth. Our output exceeds a million barrels a year. If you knew what we know about beer, you would say, "Schlitz—Schlitz in Brown Bottles."
The Beer That Made Milwaukee famous
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