From the Boston Transcript, 10/02/1911. Measures 6½ x 12 inches tall.
It is not enough to make pure beer,it must be kept pure until it is poured into your glass. Beer is a saccharine product. The slightest taint of impurity injures its healthfulness. Light starts decay even in pure beer. Dark glass, the scientists say, gives protection against light. Purity above everything else distinguishes Schlitz beer from common beer. We use the costliest materials — we age Schlitz for months to prevent biliousness—it will not ferment in your stomach. Schlitz is sent to you in Brown Bottles, thus protecting Schlitz purity from the brewery to your glass. Without all these precautions no beer can be healthful, and who knowingly would drink beer that was not? If you knew what we know about beer, you would say, "Schlitz —Schlitz in Brown Bottles."
See that crown or cork is branded "Schlitz."
Jos. Gahm & Son 340-350 C St., So. Boston
The Beer That Made Milwaukee famous  | 
