From the Boston Transcript, 9/29/1911. Measures 6½ x 12 inches tall.
Schlitz is brewed in the dark— stored for months in glass lined steel enameled tanks -bottled in darkened rooms where even the window shades are drawn to exclude the light — then sent to you in brown bottles. Without all of these precautions, no beer can be healthful, and who knowingly would drink beer that was not. Light starts decay even in pure beer. Dark glass gives protection against light. We have adopted every idea, every invention that could aid to this end. Today, more than half the cost of our brewing is spent to make and keep Schlitz beer pure. If you knew what we know about beer, you would ask for "Schlitz—Schlitz in Brown Bottles."
Jos. Gahm & Son 340-350 C St., So. Boston
The Beer That Made Milwaukee famous  | 
