10½ x 14 inches tall from Colliers9/18/1953.
If you
like beer
You'll Love
Schlitz
No harsh bitterness . . .
Just the kiss of the hops
This dry and mellow beer . . . this beer of
matchless flavor . . is the world's largest seller.
Year after year more bottles and cans of Schlitz are bought—millions more—than of any other beer. This popularity is the result of the most conclusive taste test in beer history.
ON TV EVERY WEEK—The popular "SCHUTZ PLAYHOUSE OF STARS." See your newspaper for time and station.
FAMOUS SCHUTZ RAREBIT: Mix together in chafing dish or double-boiler over low fire, 1 tsp. butter, 1tsp. Worcestershire sauce, 2 tsp. dry mustard, a
few dashes paprika. Add to bottle or can of Schlitz beer. Crumble 1 lb. sharp cheese; add slowly to mixture, stirring until smooth. Salt to taste. Just before serving add dash of cayenne pepper. Serve piping hot on crisp, dry toast. Serves 4 to 6.
© 1953—Jos. Sclilitz Brewing Company,
Milwaukee, Wis.
Breweries at Milwaukee, Wis.
and Brooklyn, N. Y
The Beer that Made Milwaukee Famous
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