Two page fold out from a large format magazine. Measures 14 inches tall by 21 inches across.
THAT FAMOUS FLAVOR
found only in SCHLTZ
Dry... not sweet...neither is it bitter
People who like real beer invariably love Schlitz. Its fragrant, distinctive bouquet is proof of its true-beer goodness. This great brew captures the piquant tang of the hops, yet it is not bitter; the full-bodied rich¬ness of the malt, yet it is not sweet. That famous flavor is cherished around the world.
That famous flavor of Schlitz comes to you intact in every bottle. Here's why: The air that sustains life can destroy the flavor of the beer if sealed in the bottle. SO—WE TAKE TILE AIR OUT OF THE BOTTLE AN INSTANT BEFORE WE PUT THE BEER IN.
An amazing new method that assures you brewery-fresh goodness always. Schlitz pioneers again!
The Big Top—a Game Room under canvas, in the attic.
Ceiling rafters of the attic concealed by a “circus tent" of brightly striped awning cloth which hangs from a wire strung just under the ridge pole, the tent to have scalloped edges. If necessary, walls can be finished with wall board, with closets in the corners for the game paraphernalia, the doors to be decorated with brightly painted copies of playing cards. Floor either of painted wood or linoleum with shuffleboard game painted in white. A ping-pong table (if space permits). A dart game, broad comfortable settle with plenty of cushions and of course some bridge tables and chairs.
Upstairs — downstairs—anywhere around the house is a place for an informal "hospitality cor¬ner." Its purpose is to make entertaining easier, more enjoyable. When gatherings of congenial couples are planned, or when neighbors drop in, this friendly spot is a perfect background.
Here, too, is the place for the midnight snack, the Dutch lunch, the brimming glasses of pale-gold Schlitz. The brewers of the beer that made Milwaukee famous have asked an outstanding authority on home design—a prominent contrib¬utor to home decorating magazines—to suggest a few of the many possible treatments for "hos¬pitality corners." His sketches and comments are found on these two pages.
These suggestions are intended, not as com¬plete plans, but merely as basic ideas — leaving you free to work out your own adaptation to your particular home. It's a world of fun to make a "hospitality corner" and an endless source of pleasure after it's finished.
“The Roost” —a platform buried in the foliage of a big tree.
There is a restaurant in a suburb outside Paris, called “Robinson," which is set in a grove of huge old trees. The patron has built dining platforms at various levels high in the branches of the trees, reached by winding rustic stairs. Here the delighted guests are served their dinners amid the twitter of birds and the rustling of the wind through the leaves. What could be more pleasant than to loll in a deck chair on a hot summer day, cool in the privacy of a leafy green cave, with a picnic lunch and a cold brown bottle?
“The Bo’sun’s Rest”
English Seaside Inn. An unused corner of the basement, par-titioned with random width pine boards lightly stained. Existing cellar beams sprayed with stain to make the inn ceiling. High backed settles with leatherette cushions in bright red or green—ship models, hurricane lamps and other nautical equipment on brackets— linoleum in a brick pattern on the floor. A quaint swing-door bar carved out of the space under the stairs, with rows of pewter mugs, musty kegs, and gleaming pilsner glasses on the shelves. Furnished with simple oak tavern table: and sturdy Windsor chairs.
—a Dining Terrace ...with a Shelter House. The shelter, which may either be attached to the home or built in some picturesque spot in the grounds, can be very simple— merely a framework roofed with roofing paper and with the back boarded up. Or it can have a brick or rough stone wall with venetian blinds at the ends and front for shelter. The interior might be whitewashed and a high shelf could be decked with bright colored peasant pottery and copperas well as potted plants. It should contain a long settle, a trestle table, some iron or wooden chain and several deck chairs. The arbor to have grapevines trained over it and an outdoor fireplace at one end for cooking.
Schlitz, THE BEER THAT-MADE MILWAUKEE FAMOUS
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