Measures 8½ x 11 inches tall.
Why did it
make the beer
taste better?
Today, most beer comes in brown bottles that are shaped pretty much like this one.
Fifty years ago practically all beer came in clear glass bottles. What changed things?
Well, the Schlitz people up in Milwaukee put up a beer that they were particularly proud of, and they wanted it to taste as good when people drank it as it did when it left the brewery.
This wasn't possible with a clear glass bottle because just a little exposure to sun¬light would cloud the beer and ruin the flavor. So Schlitz set out to find a bottle that would protect the beer from light.
The brown bottle did it and more and more people began to drink Schlitz.
Since that time most other breweries have copied the Schlitz brown bottle, but no one has ever been able to copy the taste of the good Schlitz beer inside.
How about a Schlitz?
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