Two page fold out from a large format magazine. Measures 21 x 14 inches tall.
Schlitzfest at Joe's Place
When you meet your Schlitzchums at your favorite V V tavern with Schlitz forgood company . . . you've got a Schlitzfest !
Today's Schlitz is adult refreshment. Paced to modern leisure. Sits light because it's Schlitzlight. You drink more of it without feeling full.
Be Schlitzfestive tonight! Join your friends in a glass or two of light, refreshing Schlitz. A just reward for labor. Or just for fun.
Never bitter. No aftertaste. Salt-free. No heaviness, even with meals. Schlitzlight, site light. Refresh your lei¬sure and your pause-time without feeling full.
The Beer That Made Milwaukee Famous. © 1957 Jos. Schlitz Brewing Company,' Milwaukee, Wis., Brooklyn, N. Y., Los Angeles, Cal.. Kansas City. Mo.
13e a Schlitzer...Be refreshed
Music © 1956—by Jos. Schlitz Brewing Company SCHLITZLIGHT
... kiss of the hops
Never bitter. No aftertaste. Salt-free. No heaviness, even with meals. Schlitzlight, sits light. Refresh your lei¬sure and your pause-time without feeling full.
SCHLITZKEPT
. .. air-free
Like peeled fruit, beer loses flavor when exposed to air. So Schlitz is brewed air-free, air-sealed. Helps keep its fresh, Schlitzdraught taste in bottles and cans.
SCHLITZNESS
...continuous quality
Your tavern keeper will tell you Schlitz is the most de¬pendable beer brewed. That's why it's the world's best¬seller. You pay so little more. You serve it so proudly.