Two page fold out from a large format magazine. Measures 14 inches tall by 21 inches across.
Hitting the ceiling for Pictures
Daytime view of New York City, looking south. Traffic-flow problems are easily visualized in this type of aerial picture.
Capt. Robert A. Smith, the "Daniel Boone" of the fly¬ing camera, began experimenting with aerial photography before the World War. An R. F.C. flier on the west¬ern front, he helped found this new profession, is today one of its leading exponents.
The "low-down" on the "high-up" by a veteran aerial photographer
The saga of aerial photography is full of curious and astounding facts. Almost unnoticed by the general public, the aerial camera has changed the destiny of man. It has uncov¬ered lost civilizations, added to the world's known reserves of petro¬leum, harnessed the forces of nature, softened its disasters, evolved a new method of tax assessment and is rapidly remapping the world.
No science, in so short a span of years, has directly influenced more varied fields of human endeavor. Tremendous things are happening in the air today.
Desperate Parisians took crude daguerreotypes from balloons in the siege of 1870. During the World War the aerial camera reappeared as a vital strategic instrument. The Armistice called a halt to aeronautical development. Fliers turned to barnstorming, but aerial photography provided a meal-ticket for peace-time aviation. The challenge of the flying camera, demanding greater and greater altitudes, inspired the whole air fraternity, resulted in some of its most brilliant triumphs.
I n the early days of aerial photog¬raphy, any old camera would do. Today there are specialized cameras, several hundred times as sensitive as the human eye, regularly taking pictures at a ceiling of 2o,000 feet and higher— four miles up.
Detroit can be photographed from Dayton, Ohio. Mt. Shasta, California, showed up nicely in an aerial photograph taken 331 miles away. Engineers in New York, without leaving their desks, have designed a dam in Mexico, calcu¬lating vertical elevations and water levels by studying air photographs. With new flash equipment generating billions of candlepower, pictures can be taken on the darkest night. A strip-map covering an area five miles wide and 100 miles long can be pho¬tographed in half an hour.
The modern aerial cam¬era may weigh almost half a ton, require a derrick to low¬er it into its plane, have as many as nine lenses operating simultaneous¬ly, contain as high as 5,000 parts put together as precisely as a fine watch. It may be fully automatic and elec¬trically controlled. It's not surpris¬ing that some of these mechanical marvels with lenses the size of din¬ner plates cost as high as $17,000 apiece. It may interest candid camera fans to learn that films as large High-altitude pictures enable experts to study and minimize floods, dust-bowl storms, droughts and soil erosion. as 18 inches wide and i,000 feet long are sometimes used. High - altitude photographic ships are practically flying refriger¬ators. Their heavily reinforced and thickly insulated cabins are built to withstand the intense Arctic cold of the surrounding sub-stratosphere. Even so, temperatures in the oxy¬gen - charged cabins often drop below zero.
The beer that made Milwaukee famous salutes the pioneers who have made America famous in the conquest of man's last frontier—the upper air.
serial photo of the World's Greatest Brewery. Home of the Beer that made Milwaukee Famous.
The flashlight bomb used in making this experimental night air view of lower Manhattan generated 3 billion candlepower.
The Statue of Liberty looms up brilliantly against the blackness of the bay in this superb night atrial photograph, taken with a powerful flash bomb.
xlerial camera tax maps like this enable asses¬sors to check construction changes, halt complaints about inequitable levies.
Ruins of Chan-Chan, ancient Peruvian city, lost for four centuries until identified from air photo showing shadows cast by its foundations.
Boulder Dam —from 6% miles straight up. Made with 9-lens aerial cam¬era (actually 9 pictures, in one), it shows
15 miles of the storage lake and 220 square miles of earth. The "wrinkles" are actually mountains 6,000 feet high.
That famous flavor of Schlitz comes to you intact in every bottle. Here's why: The air that sustains life can destroy the flavor of the beer if sealed in the bottle. SO—WE TAKE THE AIR OUT OF THE BOTTLE AN IN¬STANT BEFORE WE PUT THE BEER IN. An amazing new method that assures you brewery-fresh good¬ness always. Schlitz pioneers again!
The demand for Schlitz has soared to record-breaking heights as new millions discover what the epicures of the earth have known for almost a century. That famous flavor of Schlitz is dry, not sweet, neither is it bit¬ter. The secret is in the blending of the malt and the hops.