8½ x 10 inches tall from LIFE magazine 1/28/1904
It is a noticeable fact that those who brew
beer, and who drink what they want of it, are
usually healthy men.
You find no dyspeptics among them, no
nervous wrecks, no wasted, fatless men.
And so in those countries where beer is the
national beverage.
The reason is that beer is healthful. The
malt and the hops are nerve foods. And the
habit of drinking it keeps the body supplied
with fluid to flush out the waste.
The weak, the nervous and sleepless must
have it. Why isn't it better to drink it now,
and keep from becoming so?
But drink pure beer—Schlitz beer. There
isn't enough good in impure beer to balance
the harm in it. Ask for the
brewery bottling.
The Beer That Made Milwaukee Famous
 | 
