10½ x 14 inches tall.
You may serve the
Schlitz when ready, Gridley!
[Or, how Admiral Dewey's men "spliced the main brace" at Manila Bay]
Only seven hours after Admiral Dewey said "you may fire when ready, Gridley," the enemy hoisted the white flag of surrender over Manila Bay. But those seven hours of continuous bombardment—plus a daily diet of salt beef—were enough to raise a mighty thirst in any man's navy.
So when the Jos. Schlitz Brewing Co.
promptly sent a shipload of free beer to the Philippines—two bottles for every man jack in Dewey's command—the Admiral himself wrote a warm letter of thanks to Milwaukee. (The best piece of fan mail we got that year!)
"Splice the main brace," by the way, is a nautical term. Freely translated it means: "Drink up—with gusto." Need we say more?
Schlitz —the Beer that made Milwaukee Famous..simply because it tastes so good
 | 
