10½ by 14 inches. From Look Magazine, 5/17/1953.
We staked the Ruppert reputation on KNICKERBOCKER BEERand you’ve made it New York's fastest-growing beer
The secret behind Knickerbocker's amazing growth is a simple one: It's the most delicious beer you ever tasted! Knickerbocker contains a full measure of all the choicest ingredients that are needed to brew a full-bodied, truly satisfying beer. But Knickerbocker is brewed LIGHT . by its own exclusive brewing process. The full flavor remains, but the bulk is gone. So, sparkling-clear Knickerbocker is extra light . . . frosty- dry ... a modern, low-calory beer that's far less "filling" than beers of the past. Beer Enjoy it today . enjoy it often
RUPPERT KNICKERBOCKER BEER AND RUPPERT ALE, JACOB RUPPERT, N.Y. MAY 17, 1953
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