10½ by 14 inches. From Look Magazine, 6/14/1953.
NEW YORK'S FAMOUS No other beer can match that extra light frosty-dry KNICKERBOCKER Flavor
The secret behind Knickerbocker's amazing its growth in popularity is a simple one : Knickerbocker is the most delicious beer you ever tasted! A finer beer—brewed finer—to taste finer! Knickerbocker contains a full measure of all the choicest ingredients that are needed to brew a full-bodied, truly satisfying beer.
Knickerbocker is brewed LIGHT . . . by own exclusive brewing process. The full litucherboc flavor remains, but the bulk is gone. So, sparkling-clear Knickerbocker is extra light beer . . . frosty-dry . . . a modern, low-calory beer that's far less "filling" than beers of the past. Enjoy it today ... enjoy it often.
1953, RUPPERT KNICKERBOCKER BEER AND RUPPERT ALE, JACOB RUPPERT, N. Y. C.  | 
