10½ x 14 inches. From the New York Times Magazine
PHOTOGRAPH BY PAUL HESSE, COSTUME DESIGNED FOR MISS RHEINGOLD BY FIRA BENENSON
Anne Hogan Elected Miss Rheingold 1952
Step up and congratulate the winner—the lovely girl you have chosen from six beautiful contestants to be Miss Rheingold 1952 - ANNE HOGAN ! By public ballot, she's been acclaimed the favorite from one end of the metropolitan area to the other.
ANNE ANNE HOGAN thanks you. And Rheingold Extra Dry thanks you for making this the largest Miss Rheingold election ever! More than 12,500,000 votes were cast at the ballot boxes in Rheingold stores and taverns. These votes were tabulated by the Horace H. Nahm Co. and the final results are guaranteed by this independent research organization.
As Miss Rheingold 1952, ANNE HOGAN wins $5,000 in cash plus a minimum of $1,600 in model fees. And she'll be the most photographed girl for miles around! You'll be seeing her in Rheingold advertising—in newspapers, magazines, billboards, car cards and in displays at more than 35,000 friendly Rheingold dealers in the metropolitan area And whenever you see your favorite girl—HOGAN—she'll be a pleasant reminder of your favorite beer — Rheingold Extra Dry! Yes —Rheingold's distinctive extra dryness, its consistent quality have made it the largest-selling beer in town. New Yorkers know—you can always rely on it—it's beer as beer should taste. New York City's original Extra Dry beer brewed by Liebmann Breweries, Inc., master brewers for more than 114 years Copr. 1951 Liebmann Breweries, Inc., New York N.Y.  | 
