8½ by 10 inches. From the New Yorker, 9/30/1950.
"My Beer Is Rheingold, The DRY Beer, says Hoagy Carmichael
1. "What club would you use?" asks Hoagy Carmichael, famous songwriter-turned-screen star. "Well—here goes! I may pick the wrong iron but—after the match—one thing is sure. I always pick the right beer ...
2. "This one beer hits the right note with me! And that's because Rheingold is the one and only Extra Dry beer. No other beer can touch it—ever! Try Rheingold yourself—you'll agree it's beer as beer should taste!"
Wherever you are, there's Rheingold Extra Dry nearby—more than 25,000 friendly Rheingold dealers in Greater New York. Try Rheingold today. Notice its distinctive extra dry flavor, its pale crystal color, its bouquet—al symbols of superior brewing. Yes—compare Rheingold with any other beer—domestic or imported—and you’ll understand why it's New York's largest-selling beer!
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