Black porter serving in a dining car on a train.

"You know your beer, boss!"
It takes 33 separate brews to make a single glass of Pabst BLUE RIBBON!

You know it's blending that makes fine wines, coffee, and tobacco so good. And those who drink Blue Ribbon can tell you what blending does for beer!
Try a glass of Pabst Blue Ribbon today. First enjoy the look of it ?the clarity, the sparkle, the billowy head. Then enjoy your discovery of what beer flavor and beer smoothness can be!
In that glass ?and in every glass of Blue Blended 33 Times to Make One Greet Beer Ribbon?is a blend of not two, or five, or twelve . . . but 33 separate brews from 33 separate kettles.
Each brew is as fine as choicest ingredients and Pabst's 96 years of experience can make it. Then all 33 are brought together in perfect balance.
An expensive way to brew? Of course! But that's what makes Blue Ribbon America's premium beer, with a smoothness that is unique . . . and a goodness that never varies.
Sometime today, have the pleasure of meeting Blue Ribbon.
First in the Homes of America ?and the Largest Selling American Beer in the Rest of the World !
Copyright 1940, Pabst Brewing Company, Milwaukee.

10½ x 14 inches tall. Sealed in plastic and backed with thin cardboard.