Measures 10½ x 14 inches. Pointing man. A BRAND NEW BONNET
WITH A BLUE RIBBON ON IT
BLENDED 33 TIMES TO MAKE ONE GREAT BEER!
It takes 33 separate brews to put such flavor, such smoothness, such unvarying goodness into a single glass of BLUE RIBBON!
The finest coffee is blended... and so is this finest of beers . . . Pabst Blue Ribbon!
Try a glass of Blue Ribbon today. First enjoy the look of it?the clarity, the sparkle, the billowy head. Then enjoy your discovery of what beer flavor and beer smoothness can be!
In that glass ?and in every glass of Blue Ribbon?is a blend of not two, or five, or ten ... but 33 separate brews from 33 separate kettles.
And each brew is as fine as 96 years of skill, the 28 Pabst scientists, and Pabst ingredients can make it!
An expensive way to brew? Of course! But that's what makes Blue Ribbon America's Premium Beer, with a smoothness that is unique...and a goodness that never varies.
Sometime today, have the pleasure of meeting Blue Ribbon.
Copyright 1940, Pabst Brewing Company, Milwaukee. 10 x 14 inches tall. Sealed in plastic and backed with thin cardboard.  | 
