10½ x 14 inches tall.
THIS IS MR. HOOPER. He didn't start off so chipper this morning. Sort of gloomed along until he came to Main Street.
Then the sweet old lady on the corner sold him a flower for his buttonhole. And look at Mr. Hooper now!
That's what little things can do for people. Little things like a posy in a man's lapel, or a friendly wave from the traffic cop ... a perky new hat for you, maybe, or a "set" and a manicure.
Small, pleasant, everyday things . . . they all add up to what we call morale. They help us take the bad news with the good. They keep us smiling.
It happens that millions of Americans attach a special value to their right to enjoy a refreshing glass of beer
or ale . . . in the company of good friends . . . with wholesome American food... as a beverage of moder¬ation after a good day's work.
A small thing, surely—not of crucial importance to any of us. And yet—morale is a lot of little things like this. Little things that help to lift the spirits, keep up the Courage.
And, after all, aren't they among the things we fight for?
A cool, refreshing glass of beer—a moment of relaxation . . . in trying times like these they too help to keep morale up
 | 
