10½ x 14 inches tall.
Six years ago, before re-legalization, almost nothing. This year, around 100 million dollars! Beer crop purchases give farmers the finest kind of "farm aid"... cash sales.
Brewing and beer distributing also support a million workers in respectable jobs.
And beer pays around 400 million dol¬lars in taxes a year ... what a help to tax¬payers and government treasuries!
How can we keep these benefits... for you and for us? Brewers realize this depends on keeping beer retailing as wholesome as beer itself. True, they cannot enforce the laws.
But they cart . . and will ... cooperate
with all local law-enforcement agencies.
That, in fact, is the basis of the brewers' unusual plan of self-regulation...the "clean¬up or close-up" plan. Carefully developed, and applied in several states, it is showing tangible gains. It will be extended into a few more states this year, even more next year.
Brewers cannot usurp legal responsibility, but they are creating, within their own in¬dustry, a strict code of social responsibility.
FREE BOOKLET, Describing details of this plan, will he sent you on request. Address: United Brewers Industrial Foundation, Dept. 46, 21 East 40th Street, New, York, N. Y.
BEER . . . A BEVERAGE OF MODERATION FOR THE NATION
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