10½ x 14 inches tall.
Firelight and mellow beer
weave memories to cherish
Can't you recall a certain evening, when the flickering log fire lulled you into deep contentment . . . two of you sitting there in a world of dancing shadows . .. sharing the good memories of things past ... and the hope of bright new days to come . . .
The fire crackled and a log fell in a golden shower of sparks. And then you remembered the friendly, delicious beer cooling in the ice-box for your enjoyment . . . always the perfect beverage for those precious moments of companionship.
For beer and ale are Nature's gift to the art of living . . . endowed with wholesome goodness by the choice grains and fragrant hops of which they're brewed ...satisfying_ delicious. True "beverages of moderation," beer and ale help make life
itself richer, more serene, more pleasant.
Because beer is a beverage of moderation and so great a national farorite. It deserves to have Its good name guarded well. We who brew America's beer are cooperating to prevent abuses wherever they may occur in the retailing of beer and ale. You can help with understanding and support of the brewers' 'clean. up or close-up" program... described in a booklet sent free. Address United Brewers Industrial foundation. Dept. 413 21 East 40th Sr., New York, N. Y.  | 
