5½ x 14 inches tall (Partial Page), from Collier's Magazine, 4/4/1955. Skiing Theme.
Here's a happy thought for a wintertime treat Serve light, dry Carling's Black Label Beer and it's smooth going all the way to a successful get- together! Everybody likes Black Label. Especially the-host ... he's serving top quality, but at the popular price! That's why Black Label sales are now four times what they were four years ago. And every day more people say⦠âHey Mabel â Black Labelâ
THE BEST BREWS IN THE WORLD COME FROM CARLING.  | 
