10½ x 14 inches tall.
PEOPLE TRY IT... AND THEY LIKE IT
Had a tough day? Just drop into a nice big easy chair and pour yourself a tall glass of cold beer—Carling Black Label Beer, that is. You'll like it. Most people do like Black Label. That explains Carling's swift rise to fourth place in the brewing industry. Next time you're thirsty, try popular-priced Black Label, Ameri¬ca's fastest growing beer. Just say, in that friendly, cheerful way,
Mabel, Black Label
Try a Football party... College All Star Game, ABC TV 9:00 PM EDT - Friday August 12th
BLACK LABEL BEER - RED CAP ALE - STAG BEER
The Best Brews In The World Come From Carling
CARLING BREWING CO., INC., CLEVELAND, OH., ATLANTA, GA., BELLEVILLE, IL., FRANKENMUTH MICH., NATICK, MASS., TACOMA, WASH.  | 
