8½ x 11 inches tall from LIFE, 4/10/1944.
HANDFUL OF GOOD TASTE
The big swing is to Blatz Beer. In fine hotels! In leading bars! In better clubs and restaurants! America has found a new favorite...the beer that is breaking and setting records daily!
The reason is this: thousands have discovered its satisfying Good Taste. And so will you—from your very first glass!
Never sharp... never bitter...
always mellow
Blatz Brewing Company, Milwaukee,Wis. In our 93rd year
BUY WAR BONDS
MILWAUKEE'S MOST EXQUISITE BEER
Copyright 1944, Blatz Brewing Co.
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