10½ x 14 inches tall. From LIFE Magazine 9/9/1940
BUT WHY
COURT-MARTIAL
THE WHOLE
REGIMENT?
There are bound to be one or two bad soldiers in every regiment. But why court-martial the whole regiment?
The same applies to beer and ale retailing. Out of hundreds of thousands of wholesome, law-abiding beer retailers, there is bound to be a small minority who disobey the law or per¬mit and-social conditions.
To protect your right to drink good beer and ale, the Brewing Industry wants even this small minority of undesirable retailers elimin¬ated entirely. Beer is a refreshing, appetizing beverage—the beverage of moderation. We want every beer retail establishment to be as wholesome as beer itself.
To that end, we have instituted a "clean-up or close-up" program—now in operation in some states and being extended to others. We'd like to tell you about it in an interesting free booklet. Write: —United Brewers Industrial Foundation, Dept. 418 21 E 40th St., New York.
BEER AND ALE TAXES support schools,
public health programs, care for the aged. In many states beer taxes are ‘earmarked’ for socially ben¬eficial purposes.
Beer's taxes...federal, state, and local are
well over a million dollars a day.
MILD, WHOLESOME BEVERAGES FOR HOME ENTERTAIN¬MENT. Always easy to serve, beer and ale are favored by many hosts and hostw.ses for home enter¬tainment.
Tasty, mild and whole¬some , they are ideal beverages for moderation parties.
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