News
17th March 1831
17th March 1831
John Michel, President of the C. & J. Michel Brewing Co., was born in St. Goar on the Rhine, Prussia, Germany.
John Michel, President of the C. & J. Michel Brewing Co., was born in St. Goar on the Rhine, Prussia, Germany.
1857 FoundedLa Crosse Brewery, Charles & John Michel700/718 3rd Street (between Division & Ferry Streets)
1882 C. & J. Michel Brewing Co., La Crosse Brewery700/718 3rd Street
Products
Elfen Brau Beer
1895-1920
Elfenbrau
1895-1920
Michel's Brown Beer
1882-1920
Pilsener Beer
1882-1920
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1891
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1900
News
17th April 1910
17th April 1910
John Michel, President of the C. & J. Michel Brewing Co., died at age seventy-nine years.
John Michel, President of the C. & J. Michel Brewing Co., died at age seventy-nine years.
Photos
Circa: 1910
Circa: 1910
The C. & J. Michel Brewing Co., La Crosse Brewery, as it appeared in 1910.
Photos
Circa: 1910
Circa: 1910
Agency workers make a show of drinking Peerless Beer in this cabinet photo.
Photos
Circa: 1915
Circa: 1915
Two young men and a dog enjoy Peerless Beer
1933 La Crosse Breweries700/718 3rd Street
Products
Elfen Brau Beer
1934-1948
LaCrosse Bock
1934-1936
Michel's Peerless Beer
1933-1956
Michels Beer
1934-1948
Peerless Amber Beer
1933-1955
Peerless Beer
1933-1955
Peerless Bock
1935-1941
Peerless Harvester Beer
1933-1956
Wisconsin's Best Beer
1940-1945
Logo
Begin: 1933 End 1935
1933 - 1935
1938Capacity 175000 Barrels
1939Capacity 175000 Barrels
Photos
Circa: 1940
Circa: 1940
The Home Of Peerless Amber Beer.
1956 ClosedLa Crosse Breweries