News
15th April 1815
15th April 1815
Georg August Krug, the founder of what would become the Jos. Schlitz Brewing Co. in Milwaukee, was born Miltenberg, Bavaria, Germany.
Georg August Krug, the founder of what would become the Jos. Schlitz Brewing Co. in Milwaukee, was born Miltenberg, Bavaria, Germany.
News
9th October 1819
9th October 1819
Anna Maria Hartig was born in Germany. She was the wife of Schlitz Brewery founder Georg August Krug. After Krug's death she married the new brewery manager Joseph Schlitz.
Anna Maria Hartig was born in Germany. She was the wife of Schlitz Brewery founder Georg August Krug. After Krug's death she married the new brewery manager Joseph Schlitz.
News
15th May 1831
15th May 1831
Businessman and Beer magnate Joseph Schlitz was born in Mainz, Rheinhessen, Germany.
Businessman and Beer magnate Joseph Schlitz was born in Mainz, Rheinhessen, Germany.
News
25th August 1842
25th August 1842
Georg Carl August Ühlein, patriarch of the Ühlein brewing dynasty was born in Wertheim am Main, Baden, Germany.
Georg Carl August Ühlein, patriarch of the Ühlein brewing dynasty was born in Wertheim am Main, Baden, Germany.
1849 FoundedAugust Krug46-48 Chestnut
News
30th December 1856
30th December 1856
Georg August Krug, the founder of what would become the Jos. Schlitz Brewing Co. in Milwaukee, died at age 41.
Georg August Krug, the founder of what would become the Jos. Schlitz Brewing Co. in Milwaukee, died at age 41.
1861 Jos. Schlitz, Chestnut Brewerynorth side 400 block Chestnut Street
1874 Jos. Schlitz Brewing Company (Pre-Prohibtion)3rd & Galena Streets
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Celebrated Milwaukee Export Pilsener Beer
1874-1920
Celebrated Milwaukee Lager Beer
1874-1920
Export Milwaukee Lager Beer
1874-1920
First Quality Milwaukee Lager Beer
1874-1920
Milwaukee Beer
1874-1920
Milwaukee Bohemian
1874-1920
Milwaukee Budweiser
1874-1920
Milwaukee Export Beer
1874-1920
Milwaukee Famous
1874-1920
Milwaukee Lager
1874-1920
Milwaukee Lager Pilsener Beer
1874-1920
Milwaukee Lager XXX Export Beer
1874-1920
Milwaukee Rhinegold
1874-1920
Ponce de Leon
1874-1920
Schlitz Beer
1874-1920
Schlitz Bock
1874-1920
Schlitz Bräu
1874-1920
Schlitz Export
1874-1920
Schlitz Export Beer
1874-1920
Schlitz Milwaukee Famous
1874-1920
Schlitz Milwaukee Lager Beer
1874-1920
Schlitz The Beer
1874-1920
Schlitz XXX Milwaukee Porter
1874-1920
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Begin: 1874 End 1895
1874 - 1895
News
7th May 1875
7th May 1875
Businessman and Beer magnate Joseph Schlitz died on a return voyage from Germany when his ship hit a rock near Land's End, England and sank. He was 44 years of age. In his short life Schlitz started a firm that would become a leader of the American brewing industry. Schlitz's had expressed a wish that his brewery forever bear his name and that request was honored by his family and employees for over a hundred years.
Businessman and Beer magnate Joseph Schlitz died on a return voyage from Germany when his ship hit a rock near Land's End, England and sank. He was 44 years of age. In his short life... View More
News
8th May 1875
8th May 1875
As directed by Schlitz's will, nephew-in-law 33 year old August Ãœhlein, with brothers Henry and Edward, become controllers of the Jos. Schlitz Brewery after Schlitz died at sea at the young age of 44. His will directed that the Jos. Schlitz Brewing Company name never be changed.
As directed by Schlitz's will, nephew-in-law 33 year old August Ühlein, with brothers Henry and Edward, become controllers of the Jos. Schlitz Brewery after Schlitz died at sea at the young age of ... View More
Logo
Begin: 1894 End 2014
1894 - 2014
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Begin: 1894 End 2014
Logo
Begin: 1895 End 1990
1895 - 1990
Photos
Circa: 1895
Circa: 1895
![](imagecache/brewery_photo_1156.jpg_H1220.jpg)
A one-horse Schlitz Beer delivery wagon.
Photos
Circa: 1896
Circa: 1896
![](imagecache/brewery_photo_1889.jpg_H1174.jpg)
The Schlitz Brewing Co. stables as designed by architect Louis Lehle.
Photos
Circa: 1896
Circa: 1896
![](imagecache/brewery_photo_1907.jpg_H593.jpg)
An office of the Jos. Schlitz Brewery in Milwaukee showing some great signage, mini bottles and trade cards.
Photos
Circa: 1898
Circa: 1898
![](imagecache/brewery_photo_1042.jpg_H1097.jpg)
A colorized Chicago scene featuring a Schlitz tied house at left.
Photos
Circa: 1898
Circa: 1898
![](imagecache/brewery_photo_988.jpg_H519.jpg)
A young man (August Uihlein?) strikes an elegant pose in his finest duds. A pocket watch on a chain, a cigar and a bottle of Schlitz Beer are his accessories.
Logo
Begin: 1899 End 1910
1899 - 1910
Photos
Circa: 1899
Circa: 1899
![](imagecache/brewery_photo_1598.jpg_H1108.jpg)
The Jimmy Cox Saloon in Camden, New Jersey with two beautiful Schlitz Beer corner signs.
Photos
Circa: 1900
Circa: 1900
![](imagecache/brewery_photo_296.jpg_H1178.jpg)
Birds Eye View, Looking Southwest, towards Schlitz's Brewery, Milwaukee.
Photos
Circa: 1900
Circa: 1900
![](imagecache/brewery_photo_1718.jpg_H1054.jpg)
The Commerce of Sheboygan at dock in Chicago alongside a large painted Schlitz Beer billboard.
Photos
Circa: 1900
Circa: 1900
![](imagecache/brewery_photo_1697.jpg_H1257.jpg)
A beautiful Schlitz sign hangs above the bar in a Western tavern.
Photos
Circa: 1900
Circa: 1900
![](imagecache/brewery_photo_950.jpg_H1127.jpg)
O'Leary's, a very elaborate Schlitz Tied house. Location unknown.
Photos
Circa: 1900
Circa: 1900
![](imagecache/brewery_photo_1455.jpg_H549.jpg)
Two men (Probably Schlitz Distributors) pose for a photograph with their product.
Photos
Circa: 1900
Circa: 1900
![](imagecache/brewery_photo_297.jpg_H1178.jpg)
The Schlitz Brewery on Galena Street in 1900.
Photos
Circa: 1900
Circa: 1900
![](imagecache/brewery_photo_676.jpg_H1220.jpg)
A Schlitz Beer delivery wagon making a call.
Photos
Circa: 1900
Circa: 1900
![](imagecache/brewery_photo_1193.jpg_H1172.jpg)
The Schlitz-owned J. Price Buffet in Streator, Illinois.
Advertisement
Circa: 1901
Advertisement
Circa: 1902
Photos
Circa: 1905
Circa: 1905
![](imagecache/brewery_photo_989.jpg_H1089.jpg)
Two men enjoy bottles of Schlitz Beer in front of an open window.
Photos
Circa: 1905
Circa: 1905
![](imagecache/brewery_photo_678.jpg_H489.jpg)
Two men pose for a photograph. Behind them is a Schlitz tied house.
Advertisement
Circa: 1906
Photos
Circa: 1908
Circa: 1908
![](imagecache/brewery_photo_1453.jpg_H788.jpg)
Two beer drinkers enjoy Schlitz Beer.
Photos
Circa: 1908
Circa: 1908
![](imagecache/brewery_photo_1181.jpg_H1500.jpg)
Old time veterands enjoy Schlitz Beer in clear bottles during a reunion.
Advertisement
Circa: 1908
Photos
Circa: 1910
Circa: 1910
![](imagecache/brewery_photo_1324.jpg_H1265.jpg)
A beautiful outdoor Schlitz Beer illuminated sign adorns a tavern in Miles City Montana.
Photos
Circa: 1910
Circa: 1910
![](imagecache/brewery_photo_1153.jpg_H939.jpg)
A Schlitz Beer Billboard in San Francisco.
News
11th October 1911
11th October 1911
Georg Carl August Ãœhlein, secreatry and chairman of the board of the Jos. Schlitz Brewing Co., died in Germany at age 69 years.
Georg Carl August Ühlein, secreatry and chairman of the board of the Jos. Schlitz Brewing Co., died in Germany at age 69 years.
News
25th October 1911
25th October 1911
Schlitz finally patents its famous parallelogram logo.
Schlitz finally patents its famous parallelogram logo.
Advertisement
1912
News
13th December 1915
13th December 1915
Charles Uihlein, foreman of the bottling department at Jos. Schlitz Brewing Company and brother of Henry Uihlein, President of Jos. Schlitz Brewing Company, dies on December 13, 1915.
Charles Uihlein, foreman of the bottling department at Jos. Schlitz Brewing Company and brother of Henry Uihlein, President of Jos. Schlitz Brewing Company, dies on December 13, 1915.
Photos
Circa: 1915
Circa: 1915
![](imagecache/brewery_photo_1612.jpg_H1099.jpg)
The release of Schlitz Bock is enough for a celebration in front of Hall & Walls Wholesale Liquor Store and the Favorite Saloon in Los Angeles, California.
Photos
Circa: 1917
Circa: 1917
![](imagecache/brewery_photo_986.jpg_H1308.jpg)
A Temperance movement float with persons carrying "Personal Liberty" and "Home Rule" banners parks ironically in frot of a Schlitz tied house.
Advertisement
Circa: 1918
News
26th September 1919
26th September 1919
Oscar L. Schmidt, superintendent of several Schlitz agencies, died as a result of apoplectic stroke.
Oscar L. Schmidt, superintendent of several Schlitz agencies, died as a result of apoplectic stroke.
Advertisement
1920
1920
Schlitz Company (Aka of Joseph Schlitz Beverage Co.)
1920 Schlitz Company (Aka of Joseph Schlitz Beverage Co.)3rd & Galena Streets
Products
Lagerine
1920-1933
Schlitz Fizz
1920-1933
Schlitz Hop Tea Tonic
1920-1933
Schlitz Malt Syrup
1920-1933
Schlitz Malt Tonic
1920-1933
Schlitz Sprudel
1920-1930
Schlitz Tonico de Malta
1920-1933
News
22nd April 1922
22nd April 1922
Henry Uihlein, former pressident of the Jos. Schlitz Brewing Co., died at the age of seventy eight years.
Henry Uihlein, former pressident of the Jos. Schlitz Brewing Co., died at the age of seventy eight years.
Photos
Circa: 1922
Circa: 1922
![](imagecache/brewery_photo_538.jpg_H1312.jpg)
Sisters pose on the street in the 1920s. A schlitz Malt Syrup sign looms conspicuously in the background.
Advertisement
Circa: 1924
1933 Jos. Schlitz Brewing Company (Post-Prohibtion)235 West Galena Street
Products
Burgermeister Beer
1973-1976
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1968-1969
Elite Beer
1968-1969
Encore Beer
1970-1985
Galena Street Beer
1971-1973
Heritage Beer
1968-1969
Marz Beer
1968-1969
Milwaukee Club Beer
1934-1943
Old Milwaukee
1950-1958
Old Milwaukee Beer
1934-1990
Old Milwaukee Bock Beer
1933-1942
Old Milwaukee Brew
1898-1933
Old Milwaukee Special Beer
1933-1950
Old Milwaukee Winter Beer
1934-1950
Primo Beer
1964-1979
Primo Beer
1979-1984
Regency Beer
1968-1969
Scandia Beer
1967-1969
Scene One Beer
1971-1973
Schlitz Bock
1933-1936
Schlitz Draught Beer
1933-1950
Schlitz Malt Liquor
1963-1989
Schlitz The Beer Repeal Special
1933-1950
Schlitz The Brew
1933-1936
Steuben Beer
1968-1969
Viking Beer
1968-1969
Photos
Circa: 1933
Circa: 1933
![](imagecache/brewery_photo_1452.jpg_H821.jpg)
Schlitz Beer die cut cardboard mugs.
Photos
Circa: 1933
Circa: 1933
![](imagecache/brewery_photo_1219.jpg_H904.jpg)
A Schlitz Beer deliveryman drives cases of beer to their destination the old school way in this photo taken just after the repeal of Prohibition.
Photos
Circa: 1937
Circa: 1937
![](imagecache/brewery_photo_1446.jpg_H1160.jpg)
Schlitz signs adorn the interor of a bar in Milwaukee.
Photos
Circa: 1937
Circa: 1937
![](imagecache/brewery_photo_2558.jpg_H936.jpg)
A beautiful Schlitz Beer billboard featuring t bottle and Cap Sealed can.
1938Capacity 1500000 Barrels
Advertisement
1938
Photos
Circa: 1938
Circa: 1938
![](imagecache/brewery_photo_536.jpg_H1313.jpg)
"Okay -Everybody hold hands!"
Photos
Circa: 1938
Circa: 1938
![](imagecache/brewery_photo_1861.jpg_H531.jpg)
The Schlitz Brewery gets new glass-lined tanks.
Photos
Circa: 1938
Circa: 1938
![](imagecache/brewery_photo_2506.jpg_H563.jpg)
A bartender pours Schlitz Beer out of a steinie bottle.
1939Capacity 3000000 Barrels
Photos
Circa: 19th December 1939
Circa: 19th December 1939
![](imagecache/brewery_photo_1761.jpg_H1202.jpg)
The Schlitz Beer display at the National Beer Wholesaler's Convention in Chicago.
Photos
Circa: 1940
Circa: 1940
![](imagecache/brewery_photo_2643.jpg_H1015.jpg)
Motorcyclists take a break at a Florida beer joint. Schlitz, Jax Beer of Jacksonville, Ballantine, Old Milwaukee, Cook's of Evansville Indiana signs adorn the walls. Atlantic Beer crates are vis
Photos
Circa: 1940
Circa: 1940
![](imagecache/brewery_photo_2505.jpg_H948.jpg)
Bar with great looking Schlitz, Pabst, Budweiser, Genesee and Falls City Beer advertising.
Photos
Circa: 1940
Circa: 1940
![](imagecache/brewery_photo_1155.jpg_H1133.jpg)
Two men pose in front of a liquor store window advertising Schlitz Beer.
Photos
Circa: 1940
Circa: 1940
![](imagecache/brewery_photo_1621.jpg_H1107.jpg)
A Schlitz die-cut cardboard bottle and an old wood radio adorn the bar in a Hartford Connecticut tavern.
Photos
Circa: 1940
Circa: 1940
![](imagecache/brewery_photo_541.jpg_H506.jpg)
Probably overlooking Lake Michigan...
Photos
Circa: 1940
Circa: 1940
![](imagecache/brewery_photo_987.jpg_H1112.jpg)
A moment in the grass just before the outbreak of WWII, made all the more memorable by Schlitz Beer in No-Deposit, No-Return stubby bottles.
Photos
Circa: 1940
Circa: 1940
![](imagecache/brewery_photo_1103.jpg_H938.jpg)
The Ladies Auxiliary Local #10 N.J. License Beverage Association, Ocean County New Jersey ladies pose in front of an interesting Schlitz Beer window decal.
Photos
Circa: 1941
Circa: 1941
![](imagecache/brewery_photo_972.png_H1066.png)
Picnickers enjoy Schlitz Beer out in rare pre-war flat top cans.
Photos
Circa: 1942
Circa: 1942
![](imagecache/brewery_photo_537.jpg_H1139.jpg)
Nice 1940s color photo of a street scene with Schlitz and Budweiser Outdoor signs.
Photos
Circa: 1943
Circa: 1943
![](imagecache/brewery_photo_694.jpg_H1117.jpg)
Two men pose in front of a 1940s-era liquor store. A Schlitz Beer sign and a Schenley Gin sign are visible.
Photos
Circa: 1943
Circa: 1943
![](imagecache/brewery_photo_1216.jpg_H1300.jpg)
GIs, somewhere in the south Pacific, drinking Schlitz Beer in camouflage cans.
Photos
Circa: 1943
Circa: 1943
![](imagecache/brewery_photo_2599.jpg_H1197.jpg)
A Schlitz TOC behind the bar along with dozens of other vintage signs.
Photos
Circa: 1945
Circa: 1945
![](imagecache/brewery_photo_1183.jpg_H817.jpg)
Joe and Nemo's Hot Dog Shop on the west side of Boston featuring Schlitz Beer. Closed in 1963.
Photos
Circa: 1945
Circa: 1945
![](imagecache/brewery_photo_1525.jpg_H1127.jpg)
A spiffy delivery truck for the 306 North Ogden Ave. depot of the Schlitz Brewing Co.
Photos
Circa: 1947
Circa: 1947
![](imagecache/brewery_photo_1200.jpg_H1007.jpg)
Ladies pose on the porch with Schlitz beer.
Photos
Circa: 1948
Circa: 1948
![](imagecache/brewery_photo_534.jpg_H1151.jpg)
Shirtless guy picks up empty Schlitz stubbie bottles after a party.
Photos
Circa: 1948
Circa: 1948
![](imagecache/brewery_photo_1450.jpg_H795.jpg)
A couple enjoys Schlitz Beer in cone top cans in an impromptou side of the road picnic.
Photos
Circa: 1949
Circa: 1949
![](imagecache/brewery_photo_298.jpg_H1167.jpg)
The Schlitz Brewery at its centennial.
News
26th December 1950
26th December 1950
The Jos. Schlitz Brewing Co. of Milwaukee, Wisconsin brewed its 5,000,000th barrel of beer.
The Jos. Schlitz Brewing Co. of Milwaukee, Wisconsin brewed its 5,000,000th barrel of beer.
Photos
Circa: 1950
Circa: 1950
![](imagecache/brewery_photo_1467.jpg_H1206.jpg)
Lou's Resort in Townsend Wisconsin advertises Schlitz and Miller High Life Beers.
Photos
Circa: 1950
Circa: 1950
![](imagecache/brewery_photo_1310.jpg_H1174.jpg)
A budweiser Neon and Schlitz Beer signs adorn the back bar of Al's State Line Bar in Hobbs New Mexico.
Photos
Circa: 1952
Circa: 1952
![](imagecache/brewery_photo_1454.jpg_H947.jpg)
Enthusiasm for Schlitz Beer
Photos
Circa: 1954
Circa: 1954
![](imagecache/brewery_photo_540.jpg_H1201.jpg)
A beautiful couple takes to the beach. With Schlitz Beer.
Photos
Circa: 1955
Circa: 1955
![](imagecache/brewery_photo_673.jpg_H1047.jpg)
Outdoor party with Schlitz Beer.
Photos
Circa: 1955
Circa: 1955
![](imagecache/brewery_photo_1154.jpg_H1161.jpg)
Halloween - and a Schlitz Beer sign in the background.
Photos
Circa: 1955
Circa: 1955
![](imagecache/brewery_photo_1447.jpg_H757.jpg)
Picnicing with Schlitz Beer in cans.
Photos
Circa: 1955
Circa: 1955
![](imagecache/brewery_photo_674.jpg_H1083.jpg)
An outdoor party with Schlitz Beer.
Photos
Circa: 1956
Circa: 1956
![](imagecache/brewery_photo_677.jpg_H526.jpg)
16 ounces of Schlitz Beer being enjoyed by a man in a beret.
Photos
Circa: 1956
Circa: 1956
![](imagecache/brewery_photo_675.jpg_H1370.jpg)
Doing what men do... A smoke a beer, and unbuttoned pants.
Photos
Circa: 1956
Circa: 1956
![](imagecache/brewery_photo_1448.jpg_H756.jpg)
The flight crew enjoys some Schlitz Beer before a long transatlantic haul.
Photos
Circa: 1956
Circa: 1956
![](imagecache/brewery_photo_1537.jpg_H1018.jpg)
A woman drinks Schlitz Beer from a can. A 1930s pickup truck is in the background.
Photos
Circa: 1957
Circa: 1957
![](imagecache/brewery_photo_1869.jpg_H820.jpg)
The Garden Island Liquor Store in Fairbanks Alaska is considered by the Schlitz Brewery to be the northernmost of their outdoor beer neon installations.
Photos
Circa: 1957
Circa: 1957
![](imagecache/brewery_photo_1449.jpg_H770.jpg)
Picnicing in the grass with Schlitz Beer in cans.
Photos
Circa: 1958
Circa: 1958
![](imagecache/brewery_photo_1560.jpg_H948.jpg)
A hunter decorates his Christmas tree with Schlitz Beer cans.
Photos
Circa: 1958
Circa: 1958
![](imagecache/brewery_photo_679.jpg_H1146.jpg)
Two campers get cuddly and enjoy some Schlitz Beer.
Photos
Circa: 1958
Circa: 1958
![](imagecache/brewery_photo_1178.jpg_H904.jpg)
Schlitz Beer, a dog and sunglasses.
Photos
Circa: 1959
Circa: 1959
![](imagecache/brewery_photo_1451.jpg_H1075.jpg)
Schlitz Beer on the beach.
Photos
Circa: 1959
Circa: 1959
![](imagecache/brewery_photo_1152.jpg_H1123.jpg)
A college student responds to a losing hand with a finger. Schlitz Beer is also on the table.
Photos
Circa: 1961
Circa: 1961
![](imagecache/brewery_photo_533.jpg_H561.jpg)
Private Higgins shows off his can of Schlitz.
Photos
Circa: 1966
Circa: 1966
![](imagecache/brewery_photo_1607.jpg_H755.jpg)
A master hairstylist uses Schlitz Malt Liquor, Rheingold and Ballantine beer cans for curlers.
Photos
Circa: 1967
Circa: 1967
![](imagecache/brewery_photo_539.jpg_H751.jpg)
He who passes out first, pays the price.
Photos
Circa: 1968
Circa: 1968
![](imagecache/brewery_photo_695.jpg_H589.jpg)
A flower child stares in amazament at an inflatable Schlitz Malt Liquor Beer Can.
Advertisement
Circa: 1968
Photos
Circa: 1970
Circa: 1970
![](imagecache/brewery_photo_1781.jpg_H291.jpg)
Schlitz's new paperboard Conocup was debuted in sports stadiums across the country.
Advertisement
Circa: 1970
Advertisement
Circa: 1971
Advertisement
Circa: 1978
1981 ClosedJos. Schlitz Brewing Company (Post-Prohibtion)