1st January 1934 FoundedGeneral Brewing Corp. (1934-1948)2601 Newhall Street
Products
Bankers Ale
1934-1948
Frisco Ale
1934-1948
Lucky Lager Beer
1934-1948
Lucky Lager Bock Beer
1934-1948
Old Frisco Beer
1934-1948
Logo
Begin: 1934 End 1957
1934 - 1957
Advertisement
Begin: 1936 End 1957
1937Capacity 500000 Barrels
1939Capacity 600000 Barrels
Advertisement
1939
Photos
Circa: 1939
Circa: 1939
![](imagecache/brewery_photo_1739.jpg_H973.jpg)
Birds-eye view of the General Brewery in San Francisco.
Photos
Circa: 1940
Circa: 1940
![](imagecache/brewery_photo_1519.jpg_H1179.jpg)
A beautiful fleet of cab over engine delivery trucks for the Park Beverage Co. advertising Lucky Lager Beer.
Photos
Circa: 1940
Circa: 1940
![](imagecache/brewery_photo_1265.jpg_H522.jpg)
A guy with a can of Lucky Lager stands next to a Panel Truck.
Photos
Circa: 1940
Circa: 1940
![](imagecache/brewery_photo_395.jpg_H641.jpg)
A pretty girl drinks a Lucky Lager Steinie bottle in Yosemite.
Photos
Circa: 1945
Circa: 1945
![](imagecache/brewery_photo_1020.jpg_H925.jpg)
A display for Lucky Lager in the mid-1940s.
Photos
Circa: 1946
Circa: 1946
![](imagecache/brewery_photo_1213.jpg_H766.jpg)
The Chili Bar somewhere in Arizona advertises Acme, A-1 and Lucky Lager Beers.
1948 Lucky Lager Brewing Company (1948-1963)2601 Newhall Street
Products
Cerveza Negra
1948-1950
Lucky Ale
1948-1963
Lucky Lager Beer
1948-1963
Lucky Lager Bock
1948-1963
Photos
Circa: 1949
Circa: 1949
![](imagecache/brewery_photo_1266.jpg_H759.jpg)
Two SOuthern California dudes ready to go out drinking Lucky Lager Beer.
Photos
Circa: 1950
Circa: 1950
![](imagecache/brewery_photo_1204.jpg_H450.jpg)
Man poses in front of a Lucky Lager Beer neon at the Oak Tavern.
Photos
Circa: 1950
Circa: 1950
![](imagecache/brewery_photo_528.jpg_H551.jpg)
Madge shows some leg.
Photos
Circa: 1950
Circa: 1950
![](imagecache/brewery_photo_527.jpg_H517.jpg)
Ready for the party. Food and three cases of Lucky Lager Beer.
Photos
Circa: 1952
Circa: 1952
![](imagecache/brewery_photo_617.jpg_H939.jpg)
Some executives of the General Brewing Co. of San Francisco, California.
Photos
Circa: 1952
Circa: 1952
![](imagecache/brewery_photo_1205.jpg_H763.jpg)
A pile of Latinas pose in the yard after drinking cans of Lucky Lager Beer.
Photos
Circa: 1952
Circa: 1952
![](imagecache/brewery_photo_620.jpg_H946.jpg)
Some executives of the General Brewing Co. of San Francisco, California.
Photos
Circa: 1952
Circa: 1952
![](imagecache/brewery_photo_619.jpg_H946.jpg)
Some executives of the General Brewing Co. of San Francisco, California.
Photos
Circa: 1952
Circa: 1952
![](imagecache/brewery_photo_618.jpg_H939.jpg)
Some executives of the General Brewing Co. of San Francisco, California.
Advertisement
Circa: 1952
Photos
Circa: 1955
Circa: 1955
![](imagecache/brewery_photo_1267.jpg_H1051.jpg)
Playing cards and drinking Lucky Lager Beer.
Photos
Circa: 1956
Circa: 1956
![](imagecache/brewery_photo_1202.jpg_H1127.jpg)
Lucky Lager Beer billboard featuring bathing beauties.
Photos
Circa: 1956
Circa: 1956
![](imagecache/brewery_photo_1511.jpg_H1349.jpg)
A tower of bubble made from Lucky Lager and Pabst Blue Ribbon Beer cans.
Logo
Begin: 1957 End 1963
1957 - 1963
Advertisement
Begin: 1957 End 1963
Photos
Circa: 1958
Circa: 1958
![](imagecache/brewery_photo_1658.jpg_H758.jpg)
GIs drink Lucky Lager Beer in cans.
Photos
Circa: 1958
Circa: 1958
![](imagecache/brewery_photo_524.jpg_H761.jpg)
Clowning around with Lucky Lager Beer.
Photos
Circa: 1958
Circa: 1958
![](imagecache/brewery_photo_1604.jpg_H1240.jpg)
A liquor store in Carson City advertises Lucky Lager Beer.
Advertisement
Circa: 1959
Photos
Circa: 1960
Circa: 1960
![](imagecache/brewery_photo_1203.jpg_H735.jpg)
Lucky Lager Beer.... Apparently works on the ladies.
Photos
Circa: 1960
Circa: 1960
![](imagecache/brewery_photo_2739.jpg_H958.jpg)
Folks drinking Lucy Lager Beer at a club. Note the early Fender Stratocaster.
News
4th July 1962
4th July 1962
Henry R. Henius, former brewmaster for Lucky Lager and son of Wahl-Henius Institute of Brewing co-founder Max Henius, died moments after meeting Richard Nixon at an independence day festival in California.
Henry R. Henius, former brewmaster for Lucky Lager and son of Wahl-Henius Institute of Brewing co-founder Max Henius, died moments after meeting Richard Nixon at an independence day festival in Califo... View More
Advertisement
1962
Advertisement
1963
1963
General Brewing Corporation (1963-1969)
1963
General Brewing Corporation (1963-1969)
1963 General Brewing Corporation (1963-1969)2601 Newhall Street
Products
Fisher Beer
1963-1969
Labatt's Beer
1964-1966
Lucky Lager Beer
1963-1969
Lucky Lager Bock
1963-1969
Lucky Light Draft Beer
1966-1969
Logo
Begin: 1963 End 1970
1963 - 1970
Photos
Circa: 1963
Circa: 1963
![](imagecache/brewery_photo_1264.jpg_H720.jpg)
Two Co-Eds enjoy Lucky Lager Beer in cans.
1969 Lucky Breweries, Inc. (1969-1972)2601 Newhall Street
Products
Lucky Lager Beer
1969-1972
Lucky Light Draft Beer
1969-1972
1975 General Brewing Company (1975-1978)2601 Newhall Street
Products
Lucky Dark Continental Beer
1975-1976
Lucky Lager Beer
1975-1978
Lucky Malt Liquor
1975-1978
1978 ClosedFalstaff Brewing Co. (Aka of General Brewing Co.)