General Brewing Company, San Francisco, California, USA

Dates	Trade Name	Historic Address
1934 - 1948	General Brewing Corp. (1934-1948)	2601 Newhall Street
1948 - 1963	Lucky Lager Brewing Company (1948-1963)	2601 Newhall Street
1963 - 1969	General Brewing Corporation (1963-1969)	2601 Newhall Street
1969 - 1972	Lucky Breweries, Inc. (1969-1972)	2601 Newhall Street
1975 - 1978	General Brewing Company (1975-1978)	2601 Newhall Street
1975 - 1978	Falstaff Brewing Co. (Aka of General Brewing ...	2601 Newhall Street

The Fate of the Brewery building is unknown
U-Permit Number : CAL-U-1130
L-permit Number :

Timeline

1st January 1934 FoundedGeneral Brewing Corp. (1934-1948)2601 Newhall Street

Products

Bankers Ale
1934-1948

Frisco Ale
1934-1948

Lucky Lager Beer
1934-1948

Lucky Lager Bock Beer
1934-1948

Old Frisco Beer
1934-1948

Logo

Begin: 1934 End 1957

1934 - 1957

Begin: 1936 End 1957

Products

Export Beer
1892-1902

1937Capacity 500000 Barrels

1939Capacity 600000 Barrels

1939

Photos

Circa: 1939

Photos

Circa: 1940

Photos

Circa: 1940

Photos

Circa: 1940

Products

Export Beer
1892-1902

Photos

Circa: 1945

Photos

Circa: 1946

1948 Lucky Lager Brewing Company (1948-1963)2601 Newhall Street

Products

Cerveza Negra
1948-1950

Lucky Ale
1948-1963

Lucky Lager Beer
1948-1963

Lucky Lager Bock
1948-1963

Photos

Circa: 1949

Photos

Circa: 1950

Photos

Circa: 1950

Photos

Circa: 1950

Photos

Circa: 1952

Photos

Circa: 1952

Photos

Circa: 1952

Photos

Circa: 1952

Photos

Circa: 1952

Products

Export Beer
1892-1902

Photos

Circa: 1955

Photos

Circa: 1956

Photos

Circa: 1956

Logo

Begin: 1957 End 1963

1957 - 1963

Begin: 1957 End 1963

Products

Export Beer
1892-1902

Photos

Circa: 1958

Photos

Circa: 1958

Photos

Circa: 1958

Circa: 1959

Products

Export Beer
1892-1902

Photos

Circa: 1960

Photos

Circa: 1960

News

4th July 1962

Henry R. Henius, former brewmaster for Lucky Lager and son of Wahl-Henius Institute of Brewing co-founder Max Henius, died moments after meeting Richard Nixon at an independence day festival in Califo... View More

1962

Products

Export Beer
1892-1902

1963

1963 General Brewing Corporation (1963-1969)2601 Newhall Street

Products

Fisher Beer
1963-1969

Labatt's Beer
1964-1966

Lucky Lager Beer
1963-1969

Lucky Lager Bock
1963-1969

Lucky Light Draft Beer
1966-1969

Logo

Begin: 1963 End 1970

1963 - 1970

Photos

Circa: 1963

1969 Lucky Breweries, Inc. (1969-1972)2601 Newhall Street

Products

Lucky Lager Beer
1969-1972

Lucky Light Draft Beer
1969-1972

1975 Falstaff Brewing Co. (Aka of General Brewing Co.)2601 Newhall Street

Products

Falstaff Beer
1975-1978

1978 ClosedFalstaff Brewing Co. (Aka of General Brewing Co.)

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Contact Information

Phone
919.807.9147
Email Us

Information

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Brewery History Search

General Brewing Company, San Francisco, California, USA

Timeline

Products

Begin: 1934 End 1957

Begin: 1936 End 1957

Products

1939

Circa: 1939

Birds-eye view of the General Brewery in San Francisco.

Circa: 1940

A beautiful fleet of cab over engine delivery trucks for the Park Beverage Co. advertising Lucky Lager Beer.

Circa: 1940

A guy with a can of Lucky Lager stands next to a Panel Truck.

Circa: 1940

A pretty girl drinks a Lucky Lager Steinie bottle in Yosemite.

Circa: 1940

Circa: 1940

Circa: 1940

Products

Circa: 1945

A display for Lucky Lager in the mid-1940s.

Circa: 1946

The Chili Bar somewhere in Arizona advertises Acme, A-1 and Lucky Lager Beers.

Products

Circa: 1949

Two SOuthern California dudes ready to go out drinking Lucky Lager Beer.

Circa: 1950

Man poses in front of a Lucky Lager Beer neon at the Oak Tavern.

Circa: 1950

Madge shows some leg.

Circa: 1950

Ready for the party. Food and three cases of Lucky Lager Beer.

Circa: 1952

Some executives of the General Brewing Co. of San Francisco, California.

Circa: 1952

A pile of Latinas pose in the yard after drinking cans of Lucky Lager Beer.

Circa: 1952

Some executives of the General Brewing Co. of San Francisco, California.

Circa: 1952

Some executives of the General Brewing Co. of San Francisco, California.

Circa: 1952

Some executives of the General Brewing Co. of San Francisco, California.

Circa: 1952

Products

Circa: 1955

Playing cards and drinking Lucky Lager Beer.

Circa: 1956

Lucky Lager Beer billboard featuring bathing beauties.

Circa: 1956

A tower of bubble made from Lucky Lager and Pabst Blue Ribbon Beer cans.

Begin: 1957 End 1963

Begin: 1957 End 1963

Begin: 1957 End 1963

Products

Circa: 1958

GIs drink Lucky Lager Beer in cans.

Circa: 1958

Clowning around with Lucky Lager Beer.

Circa: 1958

A liquor store in Carson City advertises Lucky Lager Beer.

Circa: 1959

Products

Circa: 1960

Lucky Lager Beer.... Apparently works on the ladies.

Circa: 1960

Folks drinking Lucy Lager Beer at a club. Note the early Fender Stratocaster.

4th July 1962

1962

Products

1963

1963

Products

Begin: 1963 End 1970

Circa: 1963

Two Co-Eds enjoy Lucky Lager Beer in cans.

Products

Products

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