Businessman and Beer magnate Joseph Schlitz died on a return voyage from Germany when his ship hit a rock near Land's End, England and sank. He was 44 years of age.  In his short life Schlitz started a firm that would become a leader of the American brewing industry.  Schlitz's had expressed a wish that his brewery forever bear his name and that request was honored by his family and employees for over a hundred years.  

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Associated Breweries