Great old Coors can. "Double Aged"
The process of malting, brewing and ageing Coors Export Lager Beer is in exact accord with the best European technique. Our pure Rocky Mountain spring water has an ideal mineral content for brewing purposes. The barley used for malting is grown in abundance on Colorado's rich soil where brilliant sunshine, cool nights and controlled irrigation fills each kernel with nature's balanced goodness. The cream of the barley crop is graded to size, each malted separately and THOROUGHLY AGED in our plant, thus insuring that soft, pleasing taste. The mellow, aromatic extract from this malt is boiled with the finest hops for additional flavor and sterilization. This malt extract is again filtered and cooled in sterile air. After fermentation the beer is THOROUGHLY AGED in glass-lined lager casks. The result: Coors smooth, mellow, Double Aged Export Lager. America's Best Beer.
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