Busch Lager Beer Flat Top Can Item #10961

Date:

1955

Ref #:

47-18

Category:

Flat Top Cans, 10 to 12oz

Grade:

Grade 9.5

Maker:

Anheuser-Busch, Inc. St. Louis, MO, USA

Detail:

American Can Co. 83-A

Detail 2:

Excellent condition with a display lid as shown in the photos.

Size:

12oz

Type:

Flat Top Can

Opened:

Air Sealed

Tax Mandatory:

3 City Mandatory

Alcohol Content:

No Alcohol Statement

Description

This can was unsuccessfully test marketed in March 1955 in St. Louis and Newark. The lack of enthusiasm is understandable: The Busch Lager can was an uninspired well-worn theme. The brewery had simply tweaked the color and style of the Budweiser can. Five months later the design team unveiled their new creation. In August 1955 the Busch Bavarian can was tested in the Kansas City area. The new package was a hit, and must have been something quite unique on the beer shelves of the Midwest. Blue sky, snow-clad mountains, ski chalets, The scene struck a chord with Kansas City on that hot August. Busch Bavarian Beer would eventually become a popular beverage worldwide.

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