"Absolutely Clean" In the Schlitz brewery cleanliness is carried to extremes. We do more than is necessary to be certain of doing enough.
The caldrons in which the beer is brewed are kept scrupulously clean and covered. The air in which the beer is cooled is filtered.
The barrels in which it is stored are cleaned with steam and soda, then glazed with rosin on the inside, then cleaned again. The bottles are cleaned with utmost precaution.
Still we filter the beer, then sterilize every bottle, for the slightest taint of uncleanliness develops in beer and taints the whole
product It is in these
ways that Schlitz beer has gained its reputation for purity.