Tavern Trove: Schlitz Beer

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Schlitz Beer

"The Beer That Made Milwaukee Famous"

Item #:61883
Category:Paper Ads
Maker: Jos. Schlitz Brewing Company (Pre-Prohibtion)
Milwaukee, WI, USA
Type:
Grade:Grade 9.5
Date:1900
Price:$9.99
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Description:
6 x 9 inches tall.

"Absolutely Clean"
In the Schlitz brewery cleanliness is carried to extremes. We do more than is necessary to be certain of doing enough. The caldrons in which the beer is brewed are kept scrupulously clean and covered. The air in which the beer is cooled is filtered. The barrels in which it is stored are cleaned with steam and soda, then glazed with rosin on the inside, then cleaned again. The bottles are cleaned with utmost precaution. Still we filter the beer, then sterilize every bottle, for the slightest taint of uncleanliness develops in beer and taints the whole product It is in these ways that Schlitz beer has gained its reputation for purity.