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Trade Names for the brewery at 1018 South 3rd Street, La Crosse, Wisconsin:
(John) Gund & (Gottlieb) Heileman, City Brewery (1018 South 3rd) 1858-1872
John Gund leaves to form his Empire Brewery in La Crosse, WI
Gottlieb Heileman, City Brewery 1872-1878
Johanna Heileman, City Brewery 1878-1890
G. Heileman Brewing Co. 1890-1920
Brewing operations shut down by National Prohibition in 1920
Issued US Permit L-89 allowing production of de-alcoholized Beer during prohibition.
G. Heileman Brewing Co. 1920-1933
Issued US Permit WIS-U-729 allowing the operation of a brewery 1933
G. Heileman Brewing Co. 1933-1962
G. Heileman Brewing Co., Inc. 1962-Present
Aka: Ace Brewing Co. 1963-1970
Aka: Blatz Brewing Co. 1969-Present
Aka: Duluth Brewing Div. of Heileman 1960-1967
Aka: Fox Head Brewing Co. 1966-1975
Aka: Gluek Brewing Co. 1965-1970
Aka: Heidel Brau Brewing Co. 1960-1967
Aka: Kingsbury Brewing Div. of G. Heileman 1962-1975
Aka: Pioneer Brewing Co. 1960-1965
Aka: Weber-Waukesha Brewing Co. Div. of G. Heileman 1960-1967
Aka: Wisconsin Brewing Co. 1960-Present
Still in operation.

Products:
Grenadier Beer  1933 - 1939
Old Style Beer  1933 - 1997
Alt Brau Beer  1934 - 1937
New Style Near Beer  1934 - 1937
Queensbury Beer  1934 - 1937
Heileman's Beer  1937 - 1940
Golden Leaf Beer  1940 - 1947
Special Export Beer  1952 - 1997
Special Export Malt Liquor  1957 - 1964
Heileman's Lager Beer  1958 - 1965
Heidel Brau Beer  1960 - 1990
Fox Head Beer  1963 - 1974
Fox Head Bock  1963 - 1974
Pioneer Beer  1964 - 1972
Braumeister Beer  1964 - 1974
Gluek Beer  1965 - 1975
Oertel's Beer  1969 - 1990
Blatz Beer  1969 - 2017
Pfeiffer Famous Beer  1970 - 1985
Wiedemann Beer  1970 - 1993
North Star Beer  1972 - 1974
Drewrys Beer  1972 - 1975
Champagne Velvet Beer  1972 - 1976
Regal Beer  1972 - 1977
Prager Beer  1972 - 1990
Schmidt Beer  1972 - 1990
Edelweiss Beer  1973 - 1976
Great Lakes Beer  1973 - 1976
Nine O Five Premium Beer  1973 - 1985
Zing Near Beer  1973 - 1985
S.G.A. Beer  1973 - 1990
Schmidt Select Near Beer  1973 - 1990
Kingsbury Beer  1973 - 2017
Book's Beer  1974 - 1989
Royal Amber Beer  1974 - 1993
Blatz Light Cream Ale  1974 - 2016
Mickey's Malt Lquor  1974 - 2017
Tuborg Deluxe Dark Beer  1975 - 1990
Colt 45 Malt Liquor  1975 - 2016
Hauenstein Beer  1976 - 1986
Grain Belt Beer  1976 - 1995
Blatz Light Beer  1976 - 2016
La Croix Citrus  1990 - 2016
La Croix Strawberry  1990 - 2016
 
 
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